About
My Experience
My name is Mikey, a freelance digital specialist with 20 years of professional experience and a passion for digital innovation. Previously, I served as a security operative team leader at Aberystwyth University, where I developed strong organizational and analytical skills while collaborating with the Global Marketing & Student Recruitment and Information Services departments. These experiences enhanced my expertise in digital strategies, content creation, and online engagement.
Over the years, I’ve taken on various roles—from lifeguarding and youth work to events promotion and modeling—all of which have shaped my adaptability and problem-solving skills. Now, through my company, ZANDA, I specialize in digital marketing, website design, content creation, affiliate marketing, and dropshipping. My goal is to help small businesses grow online with tailored, affordable digital solutions.
Based in Aberystwyth for the past 14 years after moving from Liverpool to pursue my BA Hons degree, I understand the unique challenges local businesses face. Whether you need support with your online presence or a fresh digital strategy, I’m here to help. Let’s work together to bring your vision to life—how can I support you today?
Modus Operandi
EXCLUSIVE PROJECTS
I can assist with singular projects such as SEO (search engine optimisation), digital report overviews' or building you a professional website.
I will give you a quote based on your requisite. This will include a detailed breakdown of my work and the principle elements entailed to achieve your goals. This will demonstrate exactly what I will be doing to assist you and how I will utilise the time spent' for your own piece of mind. We can discuss timescales and any external/third party requirements. If I am creating you a new website, we can agree on a sign-off phase. Recommendations, assistance and advice will be included once your website is being handed over to you.
RETAINERS
If you are enjoying me and my work ethic, you may want to keep me on retainer. The benefits of my retainer service is that you only pay as & when you need me' saving you expense in hiring a fixed employee. No long-term contracts or expensive web agencies required.
We can discuss & agree on the amount of hours I will commit to you' echoed on a monthly basis and in coherence with the tasks agreed and any requirements in order to meet your goals. Similar to a 'pay as you go' service, if you decide you do not require my services next month, you do not pay and any hours owed to you will carry over to the next time you do. The ball is fully in your court.
Who I Can Help
Small independent businesses who are trying to save on overhead costs that cannot afford expensive digital agencies or to employ a fulltime digital marketer.
Larger companies that don’t need a full-time employee to manage their online marketing or website but are looking for expert support instead.
Conglomerates & Institutions who are only looking for short term support assisting with cover for absences are guidance with project obligations.
Agencies who are looking for support within my specific skill sets’ who’s knowledge may be limit and looking to outsource specific tasks & specifications.
Get In Touch
My Work Ethos
Understanding my clients and there particular requirements is a true passion of mine. For me, I like to leave a lasting impression & for that reason I will always offer total transparency & honesty.
I wont try to sell you services which you do not require nor will I promise you more than my own capabilities. If you require something from me beyond my remit, if I can not learn & adapt, I will recommend an alternative. Whether that be from another freelancer, agency or organisation more adapted to your needs but because I truly love to learn and engage, I can even help project manage when necessary.
My reputation is paramount’ anyone who knows me will tell you I always go above & beyond for others. I will take my time to understand you & your business & if required, even work as part of your team at your location. Otherwise I will arrange either face to face or online meetings using either Zoom and/or Microsoft Teams.